Follows trend of fashion celebrities teaming with department store chains.
NEW YORK (Reuters) -- Kohl's Corp. said Thursday it would carry a line of clothing and handbags by Vera Wang, the designer known for her high-end wedding gowns, in the latest move by a large department store chain to carry fashion celebrity merchandise.
The department store will market an exclusive line of sportswear, intimate apparel, handbags, leather accessories, jewelry, footwear, linens and towels under the Very Vera by Vera Wang brand.
Known as the wedding dress maker to the stars, Wang has designed gowns for singer Jennifer Lopez and model Heidi Klum, among others. Her sleek evening wear often appears in red-carpet award photos of celebrities.
Wang received the Council of Fashion Designers of America's 2005 women's wear designer of the year award. Her Vera Wang Group designs and distributes women's bridal wear, while the Vera Wang Licensing LLC division has granted licenses for fragrance and beauty-related products.
Kohl's (Charts), a mid-priced department store operator, joins Target Corp. and other companies in carrying products of a well-known designer. Target carries the Isaac Mizrahi apparel line, among other names.
Kohl's shares closed at $60.89 Wednesday and are up 25 percent this year.
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